Cans, D2C, sustainability and celebrities – the biggest trends in spirits

From how spirits are packaged to how they reach the consumer and who promotes them, Maverick Drinks co-founder Michael Vachon pinpoints the most important trends…

The latest low-down on RTDs

The RTD category has matured: brand proliferation is rife; gimmickry and consumer distrust have been swapped for authenticity and credibility. But the acronym also…

Summer of love for hard seltzers and RTD cocktails?

Last summer we were still somewhat held back by Covid rules. Restrictions did not fully lift in England until July 19 and, while the on-trade…