Pernod Ricard teams up with The Coca-Cola Co in RTD push

Pernod Ricard has partnered with The Coca-Cola Co to launch RTD Absolut & Sprite. The move follows a similar tie-up between Brown-Forman’s…

Christmas 2023: expert advice from the drinks trade – part 2

While this year has been marked by inflation, rising duty rates and the cost of living crisis, the approaching festive season offers an opportunity…

Heineken takes stake in Ellie Goulding’s Served RTD brand

Heineken UK has acquired a significant minority stake in Served, the ready-to-drink brand co-owned by Ellie Goulding. The deal, for an undisclosed sum, sees Heineken…
NEWSLETTER
Commercial partner
100% organic grapes generate good Yalumba GEN