Robinsons has revealed a new look for its Old Tom range as well as a new variant, which is set to join the iconic beer line up. The Stockport-based brewer, one of only 32 independent family-run breweries in the UK, has introduced a new look for its Old Tom trio of Original, Chocolate and Ginger. The label was specially designed by independent illustrator Paul Robbins.

The skeletal face of Eddie the Head, the mascot of heavy metal band Iron Maiden, will appear on billboards across the south-east to promote the band’s ale. Lead singer Bruce Dickinson teamed up with Cheshire brewery Robinsons to create the 4.7% abv Trooper ale and it has gained listings in Sainsbury’s and Morrisons among others. The 20ft x 10ft billboards will go up in London…

Robinsons has produced the millionth pint of Iron Maiden’s Trooper ale just eight weeks after the launch. The Cheshire brewery predicted it would hit the million pint mark in early 2014 but have been astonished at the demand for the legendary rock band’s 4.7% abv ale. Last year, Robinsons produced 13.3 million pints of beer in total. If the first eight weeks of production and…