A new study commissioned by Ian Macleod’s Glengoyne distillery has outlined several threats to Scotch whisky as the climate continues to change. The study, by…
A new study commissioned by Ian Macleod’s Glengoyne distillery has outlined several threats to Scotch whisky as the climate continues to change. The study, by…
The drinks industry has launched an organisation designed to ensure that the debate in UK society around alcohol and alcohol misuse remains balanced. The Alcohol Information Partnership is funded by Diageo, Pernod Ricard, Campari, Bacardi Brown-Forman, Remy-Cointreau, Moet Hennessy and Beam Suntory. Dave Roberts, former chief executive of the National Clinical Homecare Association and previously head of communications at Wiltshire Health Authority, will head up…
English sparkling winery Ridgeview has announced it will feature in Michel Roux Jr’s series The Craftsmen’s Dinner. In conjunction with The Balvenie Distillery, the show features stories from remarkable producers and is being aired exclusively on YouTube. The Roberts family and their business in Ditchling, Sussex, is one of only six companies included. In their episode head winemaker Simon Roberts guides Michel Roux Jr through…
Californian wine brand Barefoot will target 100,000 UK consumers in a summer marketing campaign called Barefoot Refresh Summer Cool Down. The Gallo-owned brand will head to parks and city centres across the country and shoot branded T-shirts out of canons at sunbathers. They will then be encouraged to take part in “a series of fun activities to generate excitement and buzz” and then sample the…
Californian producer Gallo is seeking to win over young British adults that are scared of wine with a host of new fruity, easy-drinking, low-alcohol wines. Gallo’s portfolio grew volume sales by 7% in the UK off-trade last year (Nielsen, year to December 2014) while the total wine category stagnated and US wine dipped 1%. It plans to build on this success with the launch of…
Californian wine supplier Gallo aims to make Moscato this season’s must-have varietal with the launch of two new wines and a £1 million ad campaign. Gallo Family Vineyards Pink Moscato launches next month, while the new Barefoot Ruby Moscato becomes the fourth Moscato under the Barefoot umbrella. Californian wine sales slid over the past year in the UK, but Gallo’s general manager Bill Roberts told…
