Pernod Ricard teams up with The Coca-Cola Co in RTD push

Pernod Ricard has partnered with The Coca-Cola Co to launch RTD Absolut & Sprite. The move follows a similar tie-up between Brown-Forman’s…

Jameson, Absolut, Malibu and Kahlua drive Pernod Ricard’s FY23 UK performance

Pernod Ricard has reported a single-digit sales increase in the UK, as part of its full-year 2023 results announcement. The company said today that sales…

Havana Club rum in convenience activation

Pernod Ricard has lined up a limited-edition pack and marketing campaign for its Havana club rum brand, as it looks to boost sales through convenience…
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Monastrell’s Kingdom: discovering the high-altitude PDOs of Southeast Spain – Advertorial