Whisky sales expected to hit £2.4 billion by 2022

Total whisky sales in the UK are predicted to grow 6% in value to £2.4 billion by 2022, according to a report by Edrington-Beam Suntory…

Flavoured rum sector will be bigger than white rum in off-trade by 2020

The flavoured and spiced rum sector will overtake white rum as the most popular type of rum bought in the off-trade by the end of 2019,…

Diageo ramps up efforts to identify new flavours and botanicals for alcohol NPD

Diageo is working with a flavour house in Italy’s Piedmont hills area, with the aim of focusing on a raft of concepts and trends starting…