Swedish brand Rekorderlig is set to roll out a new campaign this June as the company looks to highlight the “fruity flavour” of Rekorderlig…
Swedish brand Rekorderlig is set to roll out a new campaign this June as the company looks to highlight the “fruity flavour” of Rekorderlig…
Molson Coors UK has bought Swedish cider Rekorderlig UK from Manchester-based Chilli Marketing Brands. The company will distribute the Rekorderlig portfolio to the off and on-trade across the UK, and has taken on the business’s staff as well as its brands. Molson Coors said it hopes to cash in on the £1 billion growth that CGA predicts for the cider market by 2018. The acquisition…
Swedish cider Rekorderlig has launched a limited edition flavour – Apple-Guava. The semi-sweet cider is recommended served over ice with a slice of lime. Flavoured cider sales grew 63% in the year to October 2013 and now make up 20% of total cider sales, according to Nielsen. Linsey Adams, customer marketing manager at Chilli Marketing, said: “Premium flavoured ciders have experienced phenomenal growth over the…
Rekorderlig is releasing its Winter Cider again this year – this time with a £2 million spend and the edition’s first ever ad campaign. The digital ad was shot in Rekorderlig’s native Sweden and shows professional snowboarder and brand ambassador Chris Sorman performing urban tricks and flips. It is to run on lifestyle, action sport, fashion and music channels from October 21. Winter Cider, which…
When the researchers for BBC’s The Apprentice got their hapless teams making flavoured beer in the current series, they certainly hit on a trend in the drinks industry. The question is, did they miss the hottest trend in the business? For, while microbrewers across the land have been experimenting with fruit and other flavours in their beers, among cider producers it seems to have become…
Swedish premium cider Rekorderlig will launch its first viral marketing campaign this month in a bid to encourage cider lovers to bring out their “inner Swedishness”. A character called Olof, who runs a Swedish school, will spearhead the campaign. He and his fellow teachers will help a group of British students master the Swedish sport of Kubb, the Swedish language and grooming, all with a…
Swedish cider brand Rekorderlig has launched a new variant – Orange & Ginger. The launch will be backed by a “heavyweight through-the-line campaign”, Rekorderlig said. Senior brand manager Nicol Mason commented: “We are hugely excited about the launch of Rekorderlig Orange & Ginger. It offers an incredibly refreshing, totally new taste and gives consumers and stockists another quality innovation from Rekorderlig. It has scored incredibly…
