Dark Horse Wine to collaborate with TV chef Mike Reid

US-based wine brand Dark Horse has partnered with TV chef Mike Reid for its latest UK activation, featuring food and wine pairings curated by…

The London Essence Co launches summer campaign

Britvic’s mixer brand, The London Essence Co, has rolled out a new marketing campaign as it looks to capitalise on summer drinking trends. The ad,…

What social media can tell us about home drinks trends

Drinks specialist Belle Lawrence from social media consultant Immediate Future uses Brandwatch analytics to deliver insights into at-home drinking habits The pandemic brought an increase…