Pernod Ricard has launched a digital platform for its Jameson Irish whiskey brand, positioned as a “not so serious whiskey club”. Jameson Connects works using…
Pernod Ricard has launched a digital platform for its Jameson Irish whiskey brand, positioned as a “not so serious whiskey club”. Jameson Connects works using…
Going green hits the mainstream as more consumers look for organic and biodynamic drinks People want to know more about what they are drinking – and they are increasingly using technology to find out. That’s the general feeling when it comes to trends in organic and biodynamic drinks. Not only that, but the practices go hand in hand with wider sustainability measures. Virgin Wines reports…
In the next three to six years, moving drinks around the world could become a paperless exercise, as both Brexit and the pandemic have accelerated the shift to digital. This was one of the key messages from the WSTA Industry Summit panel discussion on global trade, yesterday. However, the panellists also warned that there is a need for tech standardisation across the world. This measure…
Marussia Beverages UK is taking over as the UK distributors of Mercury Spirit brand Seven Hill Gin. Marussia specialises in the distribution of authentic and artisanal spirits from around the world, and Seven Hills is the latest brand to join the portfolio. Marussia will be taking over full distribution from previous distribution partner Boutique Brands. Distilled in Moncalieri, near Turin in the historic distillery of…
Tennent’s Lager is gearing up for a huge Summer of Football with the launch of its latest on-pack promotion next month. The brand is celebrating a renewed partnership with the Scottish FA by kicking off its biggest ever off-trade activation across more than one million promotional packs of the Scottish lager. Launching in May, consumers buying promotional 10, 12 and 15-packs of Tennent’s Lager will…
The Balvenie has announced the release of The Edge of Burnhead Wood 19-Year-Old, the latest addition to the Balvenie Stories range.The range is a collection of single malt whiskies representing “tales of character, endeavour and generational knowledge” gathered at The Balvenie Distillery in Dufftown, Scotland. The expression brings the total number of bottles in the Stories range to four, joining The Sweet Toast of…
PASS, the scheme that audits and accredits proof of age schemes to assure retailers of which cards they can accept, is asking for views on how digital proof of age should be presented and verified. The group has published a consultation paper open to anyone who has a view on this subject, and particularly aimed at digital proof of age, technology and data experts, public…
Brewgooder has joined forces with craft brewer Fourpure to launch two new beers that will fund clean water projects. Glasgow-based non-profit beer brand Brewgooder has collaborated with the Bermondsey-based brewer to launch two new exclusive beers: Mango Pale Ale and Session India Pale Ale. The funds raised from selling the beer will be used to support its mission to deliver clean water to one million…
