The Cognac Show to become virtual event for 2020

The team behind The Cognac Show plan to take the event online with Cognac tastings and a cocktail masterclass. The first Cognac Show took place…

Hooch brings back its Movie On Us campaign

Global Brands is bringing back its movie campaign for Hooch, promising it will be “bigger and better than ever before”. The on-pack offer has been…

VK helps shoppers charge phones while drinking

Global Brands is giving shoppers a free mobile phone charging power bank every time they purchase a 10-pack of RTD brand VK. The new Electric…