Vins de Provence has launched a campaign as the trade body looks to engage a new generation of rosé drinkers.  Featuring images by photographer Philippe Jarrigeon, the first campaign billboard was unveiled in London last week, with more OOH, social media and digital advertising to come. The imagery, which was developed in partnership with Parisian communications agency Jésus et Gabriel, draws on…

Rosé conjures images of warm summer days and cool ocean breezes. Sounds magical, right? And it is, but the idea that rosé is just for the summer is an attitude that is changing – and so are the styles on offer, finds wine influencer and consultant Emmanuel Mireku (aka @mannydoeswine) There is a market for red berries and fruity rosé in hotter months, but…

We caught up with Mark Jarman (right) and Charles Cutteridge at the Morrisons Spring, Summer 2022 press tasting to talk about what’s new, the challenging consumer landscape and why Provence pink still has it Drinks Retailing: What would you say is a key part of this tasting? Mark Jarman: We are aware that the industry is facing some challenges, from a combination of harvest issues…

Sales of Provence rosé were up 9% in 2021, driven by key European markets, including the UK. The Provence Wine Council (CIVP) said the recovery comes after a 6% fall in sales for calendar 2020. Export sales from the French wine region totalled 461,470 hectolitres, a 64% increase compared to five years ago, the CIVP said, as it highlighted key European markets including United Kingdom,…

The CIVP (Conseil Interprofessionnel des Vins de Provence) has revealed plans for a UK communications campaign for 2021. The campaign will focus on three main areas for Provence Rose, starting with a focus on the stylistic diversity of Provence’s three appellations: Cotes de Provence, Coteaux d’Aix-en-Provence and Coteaux Varois en Provence. The second areas will be the premiumisation of Vins de Provence’s iconic image and…

Matthew Jukes is adding a limited-edition Summer Rosé variant to hits “sophisticated drinks range”, Jukes Cordialities. Jukes 8 Is the third in his non-alcoholic range, which is designed for people who want to “maintain their high standards of taste and pleasure, even when they are not indulging in alcohol”. Jukes 8 is Jukes’ take on a modern rosé, with a nod to the hallmarks and…

One of the most remarkable recent success stories in wine, the rise of rosé has been one of the biggest shake-ups of the still wine category for generations. From 2010 to 2015, Nielsen reported exceptional year-on-year growth, driven largely by brands such as Blossom Hill and Echo Falls. Later in the decade, blush rosé began to lose ground to Provence and from 2017 to 2019,…