Beer brand Menabrea is part of a new campaign with a focus on Italian provenance. The ‘Italian Alpine Birra’ campaign, developed in collaboration…
Beer brand Menabrea is part of a new campaign with a focus on Italian provenance. The ‘Italian Alpine Birra’ campaign, developed in collaboration…
Recent events concerning the Brains brewery in Cardiff have been painful to watch. I grew up in South Wales and the name was etched into my consciousness even before I began to appreciate beer. It was intrinsic to the character of my capital city, as much a part of the heritage and culture as the castle and Cardiff Arms Park. Much has changed in both…
Mix of Total Happiness (MOTH) has launched four classic RTD cocktails into Waitrose stores. The new brand aims to tap into the trend for at-home cocktails and virtual catch-ups. Co-founder, Rob Wallis, said: ““We launched MOTH because we wanted to make bar-quality cocktails that can be served as easily as a can of beer. Very simply, to make the best cocktails in a can. We’re…
Aston Manor has announced it plans to increase its investment in its flagship brand, Kingstone Press, following positive growth for the brand and increased distribution across all channels. The cider maker plans to refresh the brand identity with a new design, aimed at flagging up more premium cues and highlighting the brand’s regional provenance. The brand refresh has been prompted by increasing consumer interest in…
Yet again consumer complaints have led to a beer brand being required to change its ads because the industry-funded Advertising Standards Authority has judged them to be misleading. The latest TV ads for Kronenbourg challenge the consumer to “find a better tasting French beer” – yet it is brewed in Manchester. So what actually are so-called “world beers” like Kronenbourg, Stella Artois and Heineken? Kronenbourg’s…
Heineken is releasing a new version of its Kronenbourg ad starring ex-footballer Eric Cantona. The original ad was banned after the Advertising Standards Authority said it implied that Kronenbourg is made in France when it is brewed in Manchester. In the new version Cantona is shown in Alsace, where he says “the hop farmers are treated like the footballers of Britain”. After the ASA ruling…
The wine trade will succeed if it fights off the threat of innovative rival categories by keeping ranges fresh, pushing new varietals and highlighting wine’s provenance, according to a leading supplier. Simon Bradbury, sales director at Enotria, told OLN: “Brewdog and other craft beer producers are engaging the consumer and we need to make sure we use our strengths – provenance and new varietals –…
Advertising watchdogs have banned ads for Kronenbourg featuring ex-footballer Eric Cantona because they falsely implied the beer was made in France. The Advertising Standards Authority upheld two complaints claiming the press and TV ads were misleading because they suggested it was brewed in France using French hops. The press ad stated “If you find a better tasting French beer, we’ll eat our berets”, while the…
