Spending on promotions reached its highest level for March in four years, according to the latest data from Kantar. Promotional spending made up 28.2%…
Spending on promotions reached its highest level for March in four years, according to the latest data from Kantar. Promotional spending made up 28.2%…
Tennent’s Lager is gearing up for a huge Summer of Football with the launch of its latest on-pack promotion next month. The brand is celebrating a renewed partnership with the Scottish FA by kicking off its biggest ever off-trade activation across more than one million promotional packs of the Scottish lager. Launching in May, consumers buying promotional 10, 12 and 15-packs of Tennent’s Lager will…
Jägermeister has revealed a new “Ice Cold” wrap pack that will launch exclusively to the convenience channel this month. The new Jägermeister promotional pack offers shoppers the chance to win one of 30,000 prizes, including branded merchandise such as Jägermeister shot glasses and money-off vouchers to redeem at the brand’s website. The top prize is a VIP trip for four people to France’s winter festival,…
Black Tower is set to become Tough Mudder UK’s Official Wine Partner for 2018, and it has launched a marketing campaign to amplify the sponsorship. The campaign includes a new limited edition promotional sleeve, which will appear on shelves this spring. Throughout the Tough Mudder course, motivational signposts – featuring Black Tower’s #CheersToMe – will spur on participants, celebrating with them as they complete each…
Bargain Booze is trialling its first ever Instant Win promotional campaign, which is live in more than 500 stores. The in-store campaign, which runs until February 26, gives customers with a chance of winning a discount of up to £10 off their overall shop. Customers who spend £15 or more will automatically be issued with a voucher at the point of purchase, where each unique…
Spar plans to introduce eight new wines to its range this year as part of its ongoing review of its BWS category. The retailer will be launching four of the wines in time for the summer period, with a further four to be introduced to the range later in the year. Daphne Teremetz, Spar’s trading manager for wines, told OLN: “The first is a Provence…
Majestic Wine’s share price sank this morning after it revealed that margins took a hit as it invested 50 basis points of gross margin to remain competitive over Christmas. The retailer reported a like-for-like sales growth of 1.1% during the 10 weeks to January 5, but had to invest in price in the face of aggressive promotional activity in the sector. Majestic called it a…
Wines of Rioja has reported record wine sales for 2013 and said that the UK remains its most important export market with 328,000 hl shipped to the UK. Exports now account for 37% of total wine sales from the region, and a third of that goes to the UK. President Luis Alberto Lecea Blanco said: “The UK is by far the largest importer of Rioja,…
