Days Brewing’s alcohol free beers are the subject of a new out-of-home campaign, called Beer for Anyone. The promotion, which follows listings for Days 0.0% Pale Ale and Lager in Tesco and Ocado, is said to “dive into relatable reasons to skip the alcohol, but not the beer”. Activity includes artwork across billboards, buses, London Underground and digital screens. Mike Gammell, co-founder of Days, said: “It’s an…

Asda has rolled out a new wine promotion as it looks to target customers searching for deals. The trade-up promotion is available from August 19 to 29, with customers who buy six bottles of wine saving 25% on the entire purchase. It is applicable on all bottles of wine priced at £4.75 and over, including a selection of Asda Extra Special wines and brands such…

Lidl has relaunched its French Wine Tour promotion, showcasing a range of wines curated by Richard Bampfield MW. Available in store from July 28 onwards, while stocks last, the promotion will feature a selection of French reds, whites and rosés, with wines ranging from £5.49 to £19.99. A total of 20 wines have been selected as part of the activity. Lidl noted the sparkling Crémant…

Bordeaux Wine Month will be back this September, as the promotion looks to encourage customers to “discover the breadth of wines” that Bordeaux has to offer. Last year, participating stores are said to have sold an average of 120 extra bottles of Bordeaux wine during the promotional period. Bordeaux Wine Month is free and participating retailers will receive £200 to support their in-store and online…

Magners cider has launched its “largest ever off-trade promotion” ahead of summer, giving consumers the opportunity to win a range of prizes, including a luxury holiday in the UK. The brand is celebrating the return to normality after two years of restrictions, with promotional packaging featuring a QR code that consumers can scan to obtain competition entry details.  The promotion is available across packs…

The Ribera del Duero wine DO is running the first Reach for Ribera promotion in 25 independent wine merchants in February. For a minimum of two weeks, participating retailers will highlight the region’s through on-site merchandise displays, promotional actions, social media activity and newsletters. The best all-round promotion will be rewarded with a trip to the region. Pablo Baquera Peironcely, marketing director of the region’s…

Nisa has announced a raft of in-store alcohol deals to help retailers drive footfall and sales during the early festive period. The promotion, which is supported by a marketing campaign and POS, will run until December 14. The activation is aimed at the “mini moments” in the lead up to Christmas, such as drinks at home, planned parties, spontaneous get-togethers and gifting. The promotion includes…