Richard Hemming: Promote with imagination, not discounts

Product, price, place and promotion: the four Ps of marketing. It may be corporate jargon, but it works. Sadly, promotion and price are all too often…

Marlboro launches RYO pack

Cigarette brand Marlboro has launched its first roll-your-own product. The brand, which claims to have been the world’s number one tobacco brand since 1972, has…

Tesco rapped by ad watchdog over beer promotion

The advertising watchdog has warned Tesco to sort out its promotional strategy after it broke advertising rules with a misleading deal on Hobgoblin ale. The…