RTD brand Moth has launched an OOH advertising campaign with a focus on its pre-mixed Margarita cocktail. Running until July 17, the ‘Take…
RTD brand Moth has launched an OOH advertising campaign with a focus on its pre-mixed Margarita cocktail. Running until July 17, the ‘Take…
Smokehead Islay Single Malt Whisky is claiming a UK first with the launch of a pre-mixed single malt in a ready to drink (RTD) can serve. Kick-starting the brand-new RTD range are two serves: ‘Smokehead mixed with Cola’ and ‘Smokehead mixed with Ginger + Lime’. Both 33cl cans are designed to offer accessible flavours with the “unmistakable Smokehead twist”, priced at RRP £2.50 with an…
Tesco has reported its sales are up 30% due to pre-lockdown stockpiling. The UK’s biggest supermarket said it is unable to predict the full impact of the pandemic this year, although it highlighted a number of significant costs – including extra payroll, distribution and store expenses – which could add between £650 million and £925 million to costs.
Pre-mixed alcoholic drinks have come under fire for containing “unnecessarily high” levels of sugar and calories, experts have warned. Action on Sugar, a UK-based charitable organisation, has produced a report which analysed the levels of sugar and calories in alcoholic drinks. The company tested more than 200 RTDs, which are currently one sale in shops or online. The report found some pre-mixed gin and tonics…
Harvey Nichols has added an Espresso Martini Cocktail to its own-label collection of pre-mixed cocktails, following the success of the first three variants. The luxury retailer said it has seen strong sales for Vesper Martini, Negroni and the recent Christmas launch of the Blood Orange & Clove Negroni. The fourth pre-mixed cocktail in the range, Espresso Martini, comes in a fully recyclable metal bottle priced…
Eden Mill has added a Christmas cocktail to its Mixology Project RTD range. The Scottish distillery is launching Candy Cane Mojito (rsp: £2.50), which it describes as “a festive take on the classic cocktail with warm bilberry sweetness and a tingly peppermint freshness from Eden Mill’s Candy Cane Gin”. The 5.8% abv newcomer will join the range of Mixology Project pre-mixed gin cocktails, which include:…
Adnams has added to its RTD portfolio as it continues to tap into the trend for pre-mixed gin and tonics. The 25cl cans, which contain the producer’s Copper House Pink Gin & Tonic, are designed for picnics and outdoor occasions. The recently launched pink gin variant of its popular Copper House Dry Gin has flavours of raspberry with hints of hibiscus and juniper. The original…
Broadland Wineries has reported a significant rise in profits over the past year, driven by strong performances from a number of its key brands. The company said pre-tax profits grew to £2milion in the year to March 2019, up from £0.3million the year before. Turnover increased by 11.6% over the same period to £70.6million. Broadland’s Minivino single serve wine brand saw an increase in sales…
