Pre-mixed drinks scooped a host of awards in the 2012 Pre-mixed Drinks Challenge, run by OLN’s sister paper Drinks International. Five gold medals were awarded – to Sierra Margarita from Borco International, Coppa Cocktails Strawberry Daiquiri by Toorank, Piña Colada and Strawberry Daiquiri from Funkin and Manchester Drinks’ My Cocktail Mojito. The winners were chosen from products entered from New Zealand, Mexico, France, Holland, Germany,…

Sainsbury’s is running an in-store campaign to raise awareness of alcohol units, promote lighter-style wines and encourage consumers to manage their drinking responsibly. The campaign is being run in partnership with Drinkaware, Diageo and Heineken and forms part of Sainsbury’s 20 by 20 Sustainability Plan, in which the supermarket has committed to doubling its sales of lighter alcohol wine by 2020. It kicks off on…

Diageo is set to launch a multimedia campaign to boost sales of its pre-mix range and encourage consumers to drink the cans on week nights. Three 30-second TV ads, a 60-second online film, a Facebook competition, six radio ads and online advertising aim to promote the 15-strong range, which includes mixes of Smirnoff, Gordon’s and Captain Morgan’s Spiced. The ads show “an effortlessly stylish character…