Accolade Wines’ Hardys brand is returning to TV in March as part of a £3 million marketing campaign. The brand has signed an exclusive deal with ITV to appear around some of its most popular shows, in what will be its first time on TV in the UK since 2018. The Certainty campaign will aim to emphasise the brand’s consistency and quality,…

Most Wanted Wines is set to promote its canned wines this summer with its first post-lockdown consumer campaign, heading to seaside towns and urban beaches in a specially designed minican van, The Getaway Wheels. The Most Wanted Fizz cans were launched in the UK off-trade in 2017 by brand owner Off-Piste Wines and are the top selling canned wine brand in the UK with 39%…

Pernod Ricard is launching Campo Viejo Winemakers’ Blend – a blend of Tempranillo, Garnacha and Bobal – combining “the most vibrant expressions of Spain”. The wine blends the experience and craftmanship of Campo Viejo’s three female winemakers to create “the ultimate red blend” that is described as being smooth and vibrant, with red fruit richness and elegant intensity. The newcomer is set to launch in…

Havana Club is introducing its first spiced variant exclusively to the UK. Havana Club Cuban Spiced is a 100% Cuban rum, enriched with spices and natural tropical flavours. The newcomer, which will hit the shelves from March 15, blends the brand’s double aged rum with exotic flavours. It balances the taste of sweet vanilla and aromatic spices with “hints of juicy ripe guava, toasted coconut…

Jameson Irish Whiskey is inviting everyone to ‘Join In, Wherever You Are’ this St. Patrick’s Day as part of a month-long integrated campaign. Running throughout March, Jameson will be “significantly investing” in generating mass awareness of the brand through a national media campaign, social conversation driven by famous faces including Tinie Tempah, and a series of virtual food and cocktail experiences to help fans to…

The CIVP (Conseil Interprofessionnel des Vins de Provence) has revealed plans for a UK communications campaign for 2021. The campaign will focus on three main areas for Provence Rose, starting with a focus on the stylistic diversity of Provence’s three appellations: Cotes de Provence, Coteaux d’Aix-en-Provence and Coteaux Varois en Provence. The second areas will be the premiumisation of Vins de Provence’s iconic image and…

North South Wines is celebrating “an important milestone” having reached £100 million’ worth of sales since the company was created in 2014. Managing director and founder Kim Wilson said: “This is a very important milestone for the company enabling us to be an established player within the UK wine trade. I am hugely proud of what the team has achieved whilst staying a lean and…