How drinks brands can benefit from green initiatives

NielsenIQ’s Homescan survey in February showed that 53% of shoppers are looking for packaging that is “easy to recycle” and 26% want products with…

Strongbow launches cloudy cider that won’t rot your gut

Heineken has declared that its new Strongbow cloudy cider will be the biggest alcohol launch in 2015 after allocating a £8 million marketing budget to…