Just Plonk champions celebrity drinks in Alderley Edge shop launch

The first Just Plonk off-licence is set to open in Cheshire’s Alderley Edge next month, with plans for 15 more stores in 2022. Owner Nigel…

Why brand names are key

Marketing folk spend their lives trying to build brands. Brands that can establish reputations with consumers are of great value to their shareholders. The key…