With a new alcohol duty system set to commence in August, Carlsberg Marston’s Brewing Company (CMBC) is reducing the abv of its flagship Danish Pilsner…
With a new alcohol duty system set to commence in August, Carlsberg Marston’s Brewing Company (CMBC) is reducing the abv of its flagship Danish Pilsner…
Grolsch Premium Pilsner is returning to the UK market this Autumn. The 4% abv beer, which is brewed back at its historic home in Enschede, The Netherlands, now has a new look to highlight the “exceptional heritage and quality” of this original Dutch pilsner. The brand will be available in stores and online from the end of October in 33cl crown cap bottles, 44cl (from…
Guinness has launched two new beers, which are available to the off-trade now in bottle and can formats. The 5% abv Open Gate Citra IPA and 4.5% abv Open Gate Pilsner were created at the Open Gate Brewery at St James’ Gate, Dublin. The two new beers were inspired by craft and are expected to source volume from mainstream beer, according to brand owner Diageo. Lead…
Sharp’s Brewery has launched a new brand, which is designed to give a fresh identity to its Cornish Pilsner. The 4.8% abv Offshore, which is the new name for the rebranded pilsner, is available now in cans. The keg version will follow in April. The name is inspired by “those rare moments when the wind goes offshore, crating perfect waves off the North Cornwall coast”,…
Don’t stop them now – rock legends Queen have released a pilsner to celebrate the 40th anniversary of Bohemian Rhapsody. The song, which has been voted the greatest song of all time, inducted into the Grammy Hall of Fame and immortalised in the film Wayne’s World, has given part of its name to Queen Bohemian Lager. The bottle label will rock you with the Queen…
Brookfield Drinks has won a listing at Asda stores across Scotland for its 4% abv Kestrel pilsner after the retailer reported strong sales of its 5% abv lager. The lager launched in Asda in October 2014 and since then “sales of the can have surpassed expectations”, leading it to stock cans of the pilsner. Since buying the Kestrel brand two years ago, Brookfield Drinks has…
Lancashire brewer Thwaites has become the UK distributor for Warsteiner, one of Germany’s biggest premium beer producers. The beer is one of the biggest world lager brands in UK pubs according to CGA, and Thwaites hopes to build sales in both the off- and on-trades. Thwaites managing director Steve Magnall said: “As Germany’s most famous independent brewer, Warsteiner has a global reputation for brewing excellence.