The Campaign For Real Ale (CAMRA) has added two new perry guides to its education platform, Learn & Discover. Released as part of…
The Campaign For Real Ale (CAMRA) has added two new perry guides to its education platform, Learn & Discover. Released as part of…
By John Perry, managing director of leading supply chain and logistics consultancy SCALA While it is very difficult to predict exactly how life will look once normality has resumed, it is inevitable that neither business nor society as a whole will return to exactly how it was prior to the coronavirus pandemic. But where is the supply chain likely to see change? …
A UK and a US brewery have joined forces with a cider specialist to create a “special new style” of beer. Derbyshire-based Thornbridge Brewery and US brewer Brooklyn have joined forces to create Serpent, a 10% abv Belgian-style beer, packaged in 750ml bottles. Serpent was brewed at Thornbridge Brewery and then refermented in bourbon barrels, with lees from cider and perry fermentations (from Oliver’s Cider…
Waitrose has seized the Supreme Champion crown at the International Cider Challenge 2015 after judges decided its English vintage perry was the star drink this year. The elite panel of judges – chaired by cider expert Pete Brown and featuring supermarket buyers, award-winning independent retailers, cider afficionados, journalists and publicans – blind tasted a record 180 entries this year. They praised the consistent quality of…
Members of the Campaign for Real Ale have decided to stop criticising drinkers for choosing different types of beer and have instead pledged to get behind the entire category. Camra was formed in the 1970s to fight back against “bland, processed, mass-produced beers” and the homogenisation of the category by big brewers. But at a meeting of 1,200 members in Nottingham, they voted in support…
Babycham has added two flavoured variants to its range for the first time. Cherry Soda and Cream Soda were picked because they were popular soft drinks in the 1950s, when Babycham was created. Amy White, marketing director at brand owner Accolade Wines, said: “Since Babycham updated its packaging at the beginning of this year, we’ve seen renewed interest from retailers and consumers alike and this…
Halewood International has launched a strawberry variant of Lambrini. The company said the launch came in response to growing demand for sweet fruit flavours from Lambrini drinkers and other consumers. An Alcovision poll last summer found that 41% of 18 to 24-year-olds and 28% of all adults favoured sweet alcoholic drinks. The 5% abv drink comes in 75cl bottles, rrp £2.99, and has already won…
Halewood International has relaunched Lambrini Light with a new lower abv of 3.5%, just 29 calories per 12.5cl serving and redesigned labels – under the name Luci by Lambrini. The launch came after Halewood polled Lambrini drinkers and found that 64% would buy a lower-alcohol version of the brand. It will be backed by a social media and PR campaign suggesting light-hearted work-outs Lambrini drinkers…
