Peroni Nastro Azzurro is introducing an 0.0% abv variant billed “the first super-premium alcohol-free beer” to hit the UK market. Peroni Libera 0.0% was launched in Tesco stores this month and it will now be rolled out across the on and off-trades. The brew was created using a customised fermentation process, allowing the liquid to attain a fast-ending 0.0% alcohol beer. The drink is triple-hopped…

Asahi Group Holdings, the new owner of Peroni Nastro Azzurro, Grolsch and Meantime, has announced the completion of its acquisition of Miller Brands and the formation of Asahi UK. The announcement coincides with the confirmation that AB InBev has successfully completed the deal to acquire SABMiller. As part of the acquisition of SAB Miller, AB InBev was forced to sell a number of its and…

AB Inbev has accepted Asahi’s $2.9bn offer for some SAB Miller’s European premium beer brands, including Peroni, Grolsch and British craft beer Meantime.  The acquisition by the Japanese brewer also includes related businesses in Italy, the Netherlands, the UK and internationally.   The offer for the beer brands was initially submitted in February. It has now been approved by AB Inbev, “following completion of the…

Regulatory concerns about its agreed £71 billion merger with SABMiller are forcing AB InBev to sell its Peroni and Grolsch businesses, according to reports. The Belgium-based multinational has already announced the £8 billion sale of SAB Miller’s 58% controlling interest in its US Miller Coors joint venture with Molson Coors. The disposal was intended to forestall potential competition problems in the US, where otherwise…