Pernod Ricard’s venture capital fund, Convivialité Ventures, has taken a minority share in circular economy startup Ecospirits. Pernod Ricard joined a $10 million Series A funding of Ecospirits, along with New York-based circular economy investment fund, Closed Loop Partners, and several Asian and global investors. The tech startup is focused on low carbon, low waste distribution systems for the wine and spirits industry. In March…

Pernod Ricard has launched a digital platform for its Jameson Irish whiskey brand, positioned as a “not so serious whiskey club”. Jameson Connects works using a QR code, giving consumers access to events, experiences and content. The content changes on a monthly basis. Leanne Banks, marketing director at Pernod Ricard UK, said: “Jameson has a rich heritage of bringing people together for shared moments of…

Pernod Ricard has highlighted the performance of several spirits brands in the UK, as part of its half year results for the six months ending December 2022. The company said the UK market saw sales growth for spirits, notably Absolut vodka, Jameson, Malibu and Martell. However, Pernod also noted a -2% dip in the overall performance of its strategic wines, which the company attributed to…

From Ibiza-inspired rosé to a brand dedicated to dogs, Pernod Ricard UK’s wine portfolio director Lucy Bearman tells Lucy Britner how she got into the business – and what we can expect next Lucy Bearman broke her back. And that’s how she ended up in the wine trade. The now wine portfolio director for Pernod Ricard UK fell off a horse and, after three months…

Jameson whiskey owner Pernod Ricard has reported a 21% increase in reported sales for full-year 22. The company said today that sales totalled €10.7 billion, with all reporting regions growing double digits, in the 12 months to June 30, 2022. In Europe, sales were up 19%, driven by “Spain, Germany, Poland, UK and with a very strong rebound in Travel Retail”.  Speaking specifically about the…

Pernod Ricard has agreed to sell the Tormore brand and distillery to Sukhinder and Rajbir Singh’s Elixir Distillers. Tormore, which is in Speyside, has the capacity to produce around five million litres of alcohol a year. The brand is known for single malts, including its 14- and 16-year-old editions. The agreement marks a new milestone in the relationship between Pernod Ricard and the Singh brothers,…

Pernod Ricard has redesigned its Absolut vodka range and lowered the alcoholic strength of its fruity and spicy flavours. The company said this week that the new design reflects “the intensity of Absolut’s flavours and harmonises the portfolio, with the stripped-back design offering clearer navigation to encourage discovery and significantly improved shelf standout”. The new bottle is also made with around 50% recycled clear glass…