The 2026 Penfolds Collection, set to be released globally on 6th August, has been well received by critics across the world, according to the…
The 2026 Penfolds Collection, set to be released globally on 6th August, has been well received by critics across the world, according to the…
Treasury Wine Estates has launched a nationwide marketing campaign for Penfolds, as it looks to continue to highlight the wine’s presence in the off-trade. The campaign sees the brand’s space-themed ‘Venture Beyond’ creative appear across digital media OOH as well as on social media. The campaign is accompanied by an installation at Westfield Shepherds Bush, which runs until March 26. The installation includes sampling in…
The Penfolds Collection 2017 is set for global release with the line-up featuring a new signature ‘fine wine’ bottle bearing the brand’s historical markings. Each wine in the Collection is described as “archetypal Penfolds” and a demonstration of the company’s house style, which the winemaking team have followed since 1844. The line-up includes the 63rd consecutive release of the flagship Grange, which is the last…
Australian winery Penfolds has released its 2014 Bin Series into the UK market as it celebrates its 170th birthday. The range includes wines grown in different iconic Australia regions and spread across three different vintages, priced from £18 to £55. The winery was set up in 1844 by an English doctor called Christopher Rawson Penfold, who wanted to make tonic wines for anaemic patients. It…
