Mindful drinking category offers exciting potential in 2020

Certain groups of consumers are drinking less wine and fewer alcoholic drinks, and when they do drink, they are becoming more mindful in their…

Kopparberg launches £5 million summer marketing campaign

Swedish fruit cider supplier Kopparberg has launched a £5 million marketing campaign as it seeks to overtake Bulmers as the UK’s most popular cider brand.

Cider industry warned about dangers of discounting

Cider needs to innovate and enforce a premium price point to stop it from going down the route of mainstream lager, according to a leading…