Ridgeview Wine Estate is strengthening its presence in its Sussex heartland via a collaboration with luxury hotel South Lodge, where a brand-new…
Ridgeview Wine Estate is strengthening its presence in its Sussex heartland via a collaboration with luxury hotel South Lodge, where a brand-new…
Trade organisation the Scotch Whisky Association (SWA) has said the Scottish government will support its responsible drinking campaign, after the SWA’s governing council met with first minister Humza Yousaf to discuss how the industry and government can work together. The SWA’s Made to be Measured campaign was launching in March to raise awareness of the alcoholic content of drinks, and the recommended weekly limit of…
Majestic has partnered with Uber Eats as it looks to use rapid delivery to boost ecommerce ambitions. The retailer said that as part of the tie-up, Majestic would be the headline partner for drinks and would appear at the top of the alcohol section on the Uber Eats app. The partnership has initially launched through eight Majestic stores: Birmingham, Brighton, Cambridge, Clapham, Esher, Notting Hill,…
In celebration of English wine week (June 17 – 25), Aldi has announced two upcoming vineyard tours and tasting experiences in partnership with Lyme Bay Winery – the producer of Aldi’s Bowler & Brolly English sparkling wine. Taking place on September 9 & 10 in Chelmsford, Essex, the tour will include an Aldi English wine tasting led by Sam Caporn MW. Attendees will…
Shepherd Neame is to be the official beer supplier of The Open, as part of a new three-year partnership with the golf tournament. The tie-up starts this summer with The 151st Open, which will take place at Royal Liverpool. “The global sporting event, running from July 16-23, will be attended by a record 290,000 fans,” the company said. Shepherd Neame’s beer and cider will be…
Craft beer brand People’s Captain has signed a deal with Fourpure Brewery, meaning Fourpure’s parent group, In Good Company, will take on the production and distribution of the brand. As part of the partnership, In Good Company will incorporate People’s Captain within its beer portfolio, making the People’s Captain range available via its ecommerce platforms. People’s Captain will also become one of…
Molson Coors Beverage Co has launched a summer campaign for Staropramen beer, in partnership with Heston Blumenthal’s BBQ range, Everdure. As part of the BBQ-themed campaign, the brand will be giving consumers the opportunity to win an Everdure BBQ, as well as Staropramen BBQ accessories. From May 1 to June 30, consumers will be able to scan QR codes on packs of Staropramen…
Danish pre-mixed and organic cocktail brand Nohrlund has lined up a partnership with live entertainment company Live Nation UK. The Nohrlund and Live Nation partnership, which launches this month, will see Nohrlund become the exclusive pre-mixed cocktail partner across Live Nation UK events, including 22 festivals and 21 venues in the UK. The tie-up starts at Academy Music Group venues in April and at The…
