The Co-op has joined forces with Brewdog to launch an exclusive brew called United Planet. The new beer launches in stores this week and for every pack sold a tree will be planted by BrewDog, which is working alongside the Eden Reforestation Project. The 4% abv United Planet Hazy IPA, boasts a soft cloudlike base with melon, berry, lime and a smooth tropical finish. The…

Tennent’s Lager is gearing up for a huge Summer of Football with the launch of its latest on-pack promotion next month. The brand is celebrating a renewed partnership with the Scottish FA by kicking off its biggest ever off-trade activation across more than one million promotional packs of the Scottish lager. Launching in May, consumers buying promotional 10, 12 and 15-packs of Tennent’s Lager will…

Treasury Wine Estates (TWE) is launching a new pack design for its Blossom Hill varietals portfolio. The brand has refreshed the labels across the entire varietal’s portfolio, set to be complete and rolled out by May. The new, refreshed packaging has a “more modern and sophisticated feel” with the aim of recruiting new and younger consumers into the wine category and attract new audiences to…

Monkey Shoulder has teamed up with mixer brand, Fever-Tree, to create “the ultimate mixing pack”. The brightly-coloured pack, which is described as being ”ideal for whipping up the ‘Ginger Monkey’ serve”, features a 20cl bottle of Monkey Shoulder Blended Malt Scotch Whisky and four cans of Fever-Tree premium Refreshingly Light Ginger Ale. Monkey Shoulder is created from small batches of different Speyside single malts blended…

Jose Cuervo has launched its first ever price-marked pack for convenience stores in the UK. The tequila brand is aiming to drive both consumer confidence and retailer value by releasing a price mark pack on both Jose Cuervo Especial Silver and Jose Cuervo Especial Reposado 50cl at £15.99 per 50cl. The spirits category within the Impulse channel has grown +21%, with the tequila category leading…

Campari has announced the launch of the Campari Art Pack, which is designed to enhance its long-standing commitment to the arts and creativity. The pack includes a 70cl bottle of Campari accompanied by a limited-edition poster by avant-garde artist, Fortunato Depero. It comes in a collectable canister. The Art Park encourages consumers to “embrace their creative side” with recipes for two cocktails: Campari Gin &…

Budweiser, the official beer of the English Premier League, has announced the launch of a new on-pack competition and limited-edition Premier League packs to celebrate the return of the football season. The competition, which is a scan to win mechanic, will encourage shoppers to upload a photo of their Budweiser can or bottle or Budweiser Zero can to www.budweiserpl.com.  Entrants…