Cawston Press is to launch its first outdoor advertising campaign, following in the success of its fundraising round of £1 million. The British soft drinks company is revealing a series of outdoor posters entitled ‘Taste of Summer’, which will go live across the Waitrose estate from June 18. Managing director, Steve Kearns, said: “We miss those nostalgic days when a ‘fizzy drink’ meant a lunch…

Swedish fruit cider supplier Kopparberg has launched a £5 million marketing campaign as it seeks to overtake Bulmers as the UK’s most popular cider brand. Kantar data to September 2014 shows that Bulmers has the highest consumer penetration of any cider brand, up 10%, followed by Kopparberg. Its big goal in 2015 is to claim the number one spot – not in volume sales, where…