NielsenIQ 2021 data shows its boom time for big beer brands, with the category taking six of the top 10 spots in the list…
NielsenIQ 2021 data shows its boom time for big beer brands, with the category taking six of the top 10 spots in the list…
Bushmills Irish Whiskey has announced the release of the Bushmills Original Cask Finish range, a new series that “delivers a fresh perspective” on the iconic Bushmills Original Irish Whiskey. The first two premium innovations from the range, the Caribbean Rum Cask Finish and the American Oak Cask Finish, are the newest additions to the Bushmills family and the latest creations from Bushmills Master Blender, Helen…
Halewood Artisanal Spirits is unveiling a new £1.4 million campaign for its Whitley Neill gin brand to drive brand awareness in the run up the Christmas. Since the launch of Whitley Neill Original in 2005, the brand has added a number of flavours with its portfolio now boasting 12 flavoured variants including Blood Orange, Raspberry and Blackberry. The new campaign focuses on its Original Dry…
Diageo has reached an agreement to buy the Herefordshire-based gin and vodka producer Chase Distillery. The move will give the Gordon’s, Smirnoff and Tanqueray owner control of a Chase portfolio that includes seven gins, four vodkas and an elderflower liqueur. Its flagship bands are Chase GB gin and Chase Original potato vodka, and it has a number of flavoured gins. Diageo revealed plans to buy…
Molson Coors Beverage Company will rebrand Coors Light to Coors from March 2021. The producer has also committed a multimillion-pound investment in the UK to drive ongoing growth in the premium 4% beer category. The move will also provide a platform to expand the Coors family in the UK, with the launch of new products including Coors Original next year. It is also expected to…
Black Tot rum is to release a special blend to mark the 50th anniversary of the last rum rations being given out to members of the Royal Navy – known as Black Tot Day. The blend contains rums from Barbados, Jamaica, Guyana and Trinidad which formed the cornerstones of the original Royal Navy rum. It also has some rum from actual original Royal Navy rum…
Willow has been reformulated a year after launch to take advantage of the CBD boom and to reduce its abv from 4.4% to 0.5%. The apple spirit base of the drink now features a 15 mg broad spectrum CBD infusion, which has been complemented with the addition of English strawberry juice. The original recipe remains unchanged with flavours including pineapple, Kaffir lime, cracked black pepper…
The King of Soho is adding a berry edition to sit alongside its original London Dry gin. The King of Soho Variorum Gin adds notes of strawberry to the juniper and citrus flavours of the original variant. The brand, which is gearing up to celebrate its fifth anniversary this October, is owned by West End Drinks, and it is distributed in the UK by Hi-Spirits.
