Belle Lawrence, associate director at social media agency Immediate Future, uses Brandwatch analytics to deliver insights and uncover opportunities in low and no alcohol …
Belle Lawrence, associate director at social media agency Immediate Future, uses Brandwatch analytics to deliver insights and uncover opportunities in low and no alcohol …
Armit Wines has appointed Fraser Currie as its new head of off-trade. Currie will report directly to managing director Brett Fleming and will cover the regional channels and all retail within the UK. Hi remit will include opportunities for the wider Invivo Group with multiple retail brands. Currie previously established B9 (Bira 91) in the market and before this he had roles at Direct…
Broadland Wineries is developing a number of its brands to extend into untapped opportunities in wine. Research from the producer’s insights team has identified gaps in the market for wine that taps into the demand for alcohol-free and lower alcohol drinks, as well as options for on-the-go occasions. As a result of this it is extending its Three Mills range with an alcohol-free option and…
Online drinks delivery retailer Drinkly is set to expand into eight new cities in 2019. The company was set up at the end of 2016 by John Robertson, who wanted to recreate the success of US quick-delivery services in the UK market. Drinkly was initially trialled in Edinburgh and in two years has accrued more than 3,000 regular customers. It was later extended into Glasgow…
Conviviality said it “continues to pursue opportunities” to find a buyer for its retail arm after confirming the sale of Matthew Clark and Bibendum PLB to C&C Group. Bargain Booze and Wine Rack workers and franchisees remain in limbo after the group collapsed following a string of financial calamities. Conviviality was divided into Conviviality Direct and Conviviality Retail, and C&C Group has only acquired the…
The summer may be over but drinks retailers need not despair – it’s a great time of year to cash in on the rise of people socialising at home. “Thoughts are turning to preparing and saving for Christmas, which means customers are even more likely to consume at home,” says Amy Ledger, marketing manager at Continental Wine & Food. “At this time of year holidays…
Maxxium UK plans to restructure its business to reflect the evolving spirits market and to cash in on growth opportunities in the category. The spirits supplier said it aims to accelerate its leadership in whiskies and cognac, using a ‘Simpler, Faster, Better’ approach, as well as delivering an intensified focus on major UK cities. This will be combined with increased investment to drive its premium…
Britvic Soft Drinks is bringing out a new variant for its multivitamin fruit drink Purdey’s, to tap into increasing demand for vitality options. Purdey’s Edge, which will sit alongside the original Rejuvenate variant, is made using a blend of dark berry juices, sparkling water, botanicals and vitamins including B vitamins and vitamin C. The producer said the blackthorn, hawthorn, snakeroot and wormwood botanicals contribute to…
