Swedish brand Rekorderlig is set to roll out a new campaign this June as the company looks to highlight the “fruity flavour” of Rekorderlig cider. The summer campaign will run across video on demand, OOH, social media and YouTube with the tagline ‘Be a little fruktig’ – meaning ‘fruity’ in Swedish. The campaign will be coupled with in-store activity under the tagline ‘Discover…

Adult soft drinks brand Bottlegreen has launched a new campaign with an emphasis on using the drinks as a component in both alcoholic and non-alcoholic serves. The multi-channel campaign will run across social media, OOH advertising, in-store activity and radio – a first for the brand – using the tagline ‘Add a Dash of Extraordinary’, which was first introduced last year. Tapping…

Treasury Wine Estates has launched a nationwide marketing campaign for Penfolds, as it looks to continue to highlight the wine’s presence in the off-trade. The campaign sees the brand’s space-themed ‘Venture Beyond’ creative appear across digital media OOH as well as on social media. The campaign is accompanied by an installation at Westfield Shepherds Bush, which runs until March 26. The installation includes sampling in…

Pernod Ricard has launched a new ad campaign for its Spanish wine brand Campo Viejo. The campaign, called ‘Add Some Pasión’, will run across OOH, in-store and digital channels  from now until April, with a focus on highlighting the breadth of the Campo Viejo range. The campaign imagery references the wine’s Spanish origins, with artwork depicting the brand’s Rioja winery. Citing Nielsen…