Magic Rock acquired by Australia’s Lion

Magic Rock Brewing Company has been bought by Australian-based food and drink company Lion, for an undisclosed sum. The Huddersfield-based brewer was founded in 2011…

Diageo Reserve adds lower alcohol Ketel One Botanical

Diageo Reserve has launched an “innovative new spirit” under its Ketel One vodka brand name which will be pitched as a rival to spritz-style drinks…

Seedlip pushes designated driver message with new partnership

Seedlip is paving the way for alcohol-free brands to take ownership of the designated driver message, following a global partnership with Mercedes-AMG Petronas Motorsport. The…