Desperados Dos, a new variant in Heineken’s tequila-flavoured beer portfolio, is being launched to tap into the late-night drinking occasion. The newcomer has a higher abv than the Desperados parent brand at 7%, and comes in smaller serve sizes in 25cl bottles, in a three-pack. The drink also has reduced carbonation, making it smoother to drink and “perfect for moving the tempo from early evening…

Kopparberg has launched Sparkling Rosé Cider in two flavours: Strawberry and Raspberry. The drink, is packaged in a 75cl bottle, is designed to be “perfect for special and celebratory occasions, as well as sharing with friends and family”. Rob Salvesen, senior marketing manager at Kopparberg, said: “The continued growth of the sparkling wine market has undoubtedly, in part, been down to the shareable drinking occasions…

Treasury Wine Estates (TWE) has created a range of wines under its Rosemount brand, which are designed to better communicate the link between wine and everyday meals.  Global insights from Kantar show that while the everyday meal at home is the second biggest wine occasion, it is increasingly under threat from other alcohol categories. Rosemount Meal Matchers has been created to directly link the wines…

Pernod Ricard UK is introducing a bespoke on-pack offer across its Jameson Original blend. The promotion features a free copper barrel cup, which is designed to mirror the exclusive copper distilling and craftsmanship that is synonymous with the brand, according to Pernod. “Capitalising on the beer and whiskey occasion provides a key opportunity to recruit our target audience of ‘Lads’ (laid back, appreciators, down to…

Kingsland has carried out research it says goes beyond existing studies into wine shopping to look at why consumers buy wines when they do. Wine PRO – which stands for Portrait, Role, as in the role the wine plays in consumers’ lives, and Occasion – has been welcomed by all the company’s retail customers, marketing director Neil Anderson told OLN. He said: “It’s not good…