Robbie Williams has joined Australian non-alcoholic beer brand Heaps Normal as a creative collaborator and investor as it launches in…
Robbie Williams has joined Australian non-alcoholic beer brand Heaps Normal as a creative collaborator and investor as it launches in…
The Society of Independent Brewers (SIBA) has said allowing beer of less than 0.5% abv to be labelled as ‘alcohol-free’ would bring it in line with the EU and America, address the barriers to trade and provide clarity for consumers. The announcement was part of SIBA’s response to the…
The demand for alcohol-free is at an all-time high, finds Katie Jenkins, marketing director at KAM. Here, she analyses the insights company’s newly released report in collaboration with Lucky Saint, Low & No 2022: The Customer Perspective With an ever-growing proportion of Brits wanting to moderate their alcohol consumption, research suggests the exploding low & no category is being welcomed with open arms. While…
