Nicolas Feuillatte has launched new packaging for the UK market as it bids to boost off-trade sales and make inroads into the on-trade. …
Nicolas Feuillatte has launched new packaging for the UK market as it bids to boost off-trade sales and make inroads into the on-trade. …
Champagne Nicolas Feuillatte has appointed Christophe Juarez as managing director, replacing the outgoing Julie Campos. Juarez joins from Unicoop, a co-operative based in Cognac, where he was chief executive, and he has also served as managing director of Burgundian firm Laroche Wines. Before joining the drinks industry he worked in sales and marketing roles at companies including Chanel, L’Oréal and Cartier. Nicolas Feuillatte is the…
Nicolas Feuillatte has launched a new limited edition floral sleeve at John Lewis for its Brut Reserve Champagne. The Champagne, which is priced £28, will be available through John Lewis until stocks last throughout summer 2017. The Brut Reserve is described as a delicate, structured Champagne offering “boundless elegance and finesse”. On the nose it has fresh white fruit aromas of pear, apple and peach…
Champagne Nicolas Feuillatte is marking its 40th anniversary with the launch of a global marketing campaign called Enchanter La Vie. The campaign – which translates as enchanting life – is designed to celebrate “the mystery and the magic of Champagne”, “enchant precious moments” and reveal “the beauty of the here and now”. Nicolas Feuillatte is a relatively young Champagne House but has become the third largest…
Champagne Nicolas Feuillatte saw sales increase by 2% in 2015, driven – it said – by its strategy to build brand equity. The company shows continued growth and last year sales hit 10.85 million bottles, which was a 2% increase on the previous year. It posted sales worth 215m Euros for 2015 with a net operating profit of 20.6m Euros. In its latest financial results…
Champagne Nicolas Feuillatte has appointed Inter Rhone’s marketing boss Olivier Legrand as marketing and communications manager. Legrand spent 12 years at the Cotes du Rhone region’s generic body and worked his way up to marketing director. He will join Nicolas Feuillate – the third largest global Champagne brand and fourth in the UK market – from September, reporting to the company’s commercial director, Juliette Allain.
Raspberry-infused gin Pinkster has won listings in 19 branches of Spirited Wines and Nicolas this summer. Pinkster is one of four spirits being promoted in-store until the end of August, alongside The Duppy Share rum, Regal Rogue vermouth and Aperol. POS will highlight the brand’s signature gin and tonic serve with a raspberry and a sprig of mint. Mark Connolly, range and marketing manager…
Retailers are jeopardising the future of Champagne by slashing prices and using it as a loss leader to drive footfall, according to a leading supplier. Tesco responded to Asda’s £10 Pierre Darcys Champagne deal by cutting the price of its Louis Delaunay Champagne from £25.99 to just £8. Julie Campos, managing director designate at Nicolas Feuillatte, the UK’s number-three Champagne brand, told OLN: “I had…