The potential for prestige Champagne – analysis

As volumes dip and values rise, Giles Fallowfield looks at the potential for prestige and vintage Champagne For the Champenois, faced with massively…

Asahi Super Dry eyes brand growth with largest advertising campaign to date

Asahi Super Dry beer is set to launch its largest multi-channel advertising campaign in the brand’s history.  The Japanese beer brand will run its…

I Heart Wines reveals Summer campaign for tenth birthday

I Heart Wines is launching a national campaign this summer to celebrate its tenth birthday. The campaign, which has the overarching message of “Our Birthday,…