Global Brands has announced the acquisition of Hooch, Hooper’s and Reef from Molson Coors.  Hooch, Hooper’s and Reef have been produced and distributed by Global Brands since 2012 under licence from Molson Coors. Global Brands has now purchased all three in an effort to grow the brands “in a way that aligns with the company’s vision”, as it looks to cater towards the increasing…

Molson Coors Beverage Company has launched a TV campaign for its Carling brand, marking the beer’s first TV advert in two years. The marketing campaign is said to have cost £6.6 million in total, and is centred around the strapline ‘We’re Made by Our Mates’. Activations will run across TV, social media and video-on-demand services. The campaign is a continuation of Carling’s…

Molson Coors has launched its first ad campaign for the Madrí Excepcional lager brand. The £3.5 million push aims to build on the brand’s on-trade momentum and establish it in the off-trade, the brewer said. The campaign, called Door Roja, includes a 60-second TV ad shot in Madrid, video-on-demand, out-of-home, experiential and social activations. The campaign, which was devised by Havas London, will run for…

Aspall Cyder is due to hit TV screens for the first time later this year as part of a new marketing campaign launched by brand owner, the Molson Coors Beverage Company. The £3 million activation will begin in June with a TV advert, alongside a social media campaign and out-of-home advertising.  The marketing drive follows a £13 million investment in the Aspall Cyder…

Molson Coors Beverage Company has announced a £25million investment in its Burton-upon-Trent brewery that includes a new hard seltzer canning line and upgrades to its beer and cider packaging facilities. The investment in the new hard seltzer canning line follows the success of the category in the US, which saw retail sales of $2.7billion in the 12 months to June last year and already commands…

Molson Coors Beverage Company is investing £5 million in its new hard seltzer brand Three Fold. The move marks the biggest brand investment the company has ever made into a new category in the UK. Molson Coors was an early mover in the hard seltzer category last year, after signing an exclusive distribution agreement with Bodega Bay, the first premium seltzer in the UK market.

Molson Coors Beverage Company has launched its Beverage Hub, a dedicated team to support its growing portfolio of brands in emerging, fast-growth categories. It has also announced three new distribution partnerships as it continues to expand its footprint beyond the beer aisle. The new 15-strong Beverage Hub team, led by beverages director Jack Daniel, will focus on building independent partnerships with new brands in key…