RTD brand Moth has launched an OOH advertising campaign with a focus on its pre-mixed Margarita cocktail. Running until July 17, the ‘Take…
RTD brand Moth has launched an OOH advertising campaign with a focus on its pre-mixed Margarita cocktail. Running until July 17, the ‘Take…
The drinks industry has responded with mixed reactions to the government’s announcement that alcohol duty reforms will be delayed. In October 2021, it was announced that draft legislation for alcohol duty changes would be published in summer 2022 so that reforms could be officially introduced through the 2022/23 Finance Bill. Following the announcement, a consultation period was…
Smokehead Islay Single Malt Whisky is claiming a UK first with the launch of a pre-mixed single malt in a ready to drink (RTD) can serve. Kick-starting the brand-new RTD range are two serves: ‘Smokehead mixed with Cola’ and ‘Smokehead mixed with Ginger + Lime’. Both 33cl cans are designed to offer accessible flavours with the “unmistakable Smokehead twist”, priced at RRP £2.50 with an…
Aldi is launching the ‘At-Home Bar’ mixed case to continue to tap into the trend for creating bar experiences in the home. The collection of drinks – from fizz to spirits – comes in at under £70. It follows the supermarket’s nationwide search last year for the ‘Best At-Home Bar’, which saw 11,000 entries. The case of drinks includes Saint Germont Premium French Vodka; Haysmith’s…
Kopparberg is adding a Mixed Fruit Tropical Cider to its collection. The newcomer, designed to tap into the growing drinks trend for tropical flavours, boats the brand’s first ever limited-edition bottle and can design inspired by its “vibrant tropical taste”. The latest variant brings a tropical twist to the producer’s blackberry and raspberry Mixed Fruit, the brand’s second best-selling packaged cider (behind Kopparberg Strawberry &…
Waitrose Cellar is introducing a limited-edition mixed wine case in celebration of International Women’s Day. Available online now, the case – which is £53 for six bottles of £106 for 12 – contains six wines made by women, including the Waitrose Blueprint Provence Rosé and Yalumba Organic Shiraz from Australia. Xenia Ruscombe-King MW, Waitrose Cellar buyer said: ‘We wanted to do something special to commemorate…
Black Cow vodka has produced a limited edition version for Christmas. The drink is made by macerating fruits and spices often found in a Christmas pudding – including citrus, cloves, cinnamon, figs, currants, raisins and vanilla – in Black Cow vodka. A 50cl bottle of the 37.5% abv Black Cow Christmas Spirit will have an rrp of £25 and be on sale from November. It…
Haig Club, the single grain Scotch whisky produced in partnership with David Beckham, is now available in a pre-mixed RTD canned format for the first time. The RTD format has two variants: Haig Club Clubman mixed with Root Ginger Ale & Lime; and Haig Club Clubman mixed with Crafted Cola. DJ Hageman, Haig Club’s global brand director, said: “At Haig Club, our mission has always…
