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How has a rise in minimum unit pricing affected sales? – NIQ analysis

Since 2018, Scottish shoppers have been accustomed to considering the minimum unit price (MUP) of 50p when purchasing alcohol. From September 30, this threshold…

How new minimum unit pricing in Scotland will change consumer behaviour – NIQ analysis

In May 2018 Scotland became the first country in the world to introduce minimum unit pricing for alcohol at a rate of 50p per…

Scotland’s alcohol minimum unit price to rise to 65p

The minimum unit price (MUP) for alcohol is set to increase from 50p to 65p in Scotland. In a consultation response, released today,…
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