Two new rogues are joining the 19 Crimes gallery as brand owner Treasury Wine Estates bids to win over more Millennial consumers. The 19 Crimes range launched in the UK in 2015 with the aim of appealing to young men that were not buying wine. The various SKUs take inspiration from criminals of yesteryear and their nefarious deeds. The range has enjoyed strong year-on-year growth…

Notorious 19th century revolutionary James Wilson has been immortalised in a bottle of wine as Treasury Wine Estates has based its new 19 Crimes expression on his exploits. Wilson joined the British Army at the age of 17 to avoid trial for battering a policeman, but was later found guilty of desertion and mutinous conduct amid a Fenian uprising. He was convicted of treason and…

Millennial-friendly and South African wines, ethical brands and sparklers are among North South Wines’ predictions to be 2017’s big winners. The distributor – which is part-owned by producers – held an inaugural tasting event in London last month to celebrate its three-year anniversary. Commercial director Kim Wilson told OLN: “We have grown rapidly and now it is more about bedding in our ranges. “We think…

Origin Wines aims to use craft wine, fruit wine, small formats and interesting bottles to demystify wine, attract millennials and reinvigorate the market. The producer fears that UK wine sales will continue to dwindle unless the industry makes wine less intimidating and more fun and innovative.  Founder Bernard Fontannaz told OLN: “Wine people think too much like wine people. We need to…

Aldi and Lidl are the big winners when it comes to attracting millennial shoppers, according to new research from Nielsen. It revealed that grocery spend in Britain is up 2.7% year-on-year, but that jumps to 7.9% in households where a millennial – someone it defines as being aged 16-35 – is the main shopper. That puts it way ahead of the next fastest-growing spending group,…

Vivino, which claims to be the world’s most downloaded wine app, has launched a new wine shopping experience aimed at changing the way the wine industry interacts and sells to its customers. Vivino Checkout offers merchants and producers a direct way to sell to web and mobile shoppers through Vivino’s app or website. The move is likely to appeal to millennials, according to Vivino. The…

Retailers feel that suppliers are not doing enough to preserve the future health of the wine category by attracting millennial consumers, an Off Licence News survey has found. Shoppers aged 18-34 represent just 8.3{7c69fd72f8e2bab9ee87ef5a2685d86c0107c79a8a610a3574925e3ec9a3ba47} of the £4.3 billion off-trade wine sector (Nielsen, year to January 2016) and more need to be turned on to wine to arrest the category’s declining sales figures. OLN polled thousands…