Carlsberg Marston’s Brewing Company (CMBC) has rolled out a new TV ad campaign for its San Miguel Spanish beer brand. The ‘Here’s to the Seekers’…
Carlsberg Marston’s Brewing Company (CMBC) has rolled out a new TV ad campaign for its San Miguel Spanish beer brand. The ‘Here’s to the Seekers’…
Spanish brewer Mahou San Miguel has launched a challenge to start-up businesses worldwide to create “the drink of the future”. The company is launching the Rethink Your Drink Challenge through its Barlab Ventures project, in partnership with the global food tech accelerator Eatable Adventures. The winners will be invited to create a product test with Mahou’s own team of experts. Mahou said it was looking…
San Miguel has revealed its summer promotional activity, tailored specifically for the off-trade. The premium Spanish lager is set to release 200,000 special edition Explorers chalice glasses across selected grocery and independent off-trade outlets. Alongside this, shoppers will have the chance to win their own bespoke experience. The activity will run in conjunction with a nine-month consumer campaign, which seeks to find 20 life-rich individuals…
San Miguel has announced a consumer campaign in partnership with The Guardian and The Discovery Channel. The campaign, which is designed to “celebrate life’s enriching experiences”, sees the brand undertake a quest to find 20 ‘life-rich’ individuals from across the globe who have unique, compelling and aspirational human stories. The campaign will come to life via a series of short films through Facebook, YouTube and…
Carlsberg is investing £6 million in a TV ad campaign and social media drive for the San Miguel Fresca lager it released to take on the might of Corona and Sol. Analyst firm Nielsen groups these beers into the “easy drinking lager category” and said they account for 10% of the UK off-trade beer market (MAT to March 2013). It added that San Miguel Fresca…
