LWF 2021: Wine Trading 2021 – Are we there yet?

“Make sure you don’t put your eggs into just one basket” is the message for the wine industry for 2021 and beyond. Miles Beale, chief…

Mock Guinness “Stay at home” advert taps into nation’s mood

A freelance copywriter, who created a mock Guinness advert with a marketing message aimed at keeping people at home, is now celebrating the fact…

Black Cow Vodka reinforces its sustainability message with first flavour extension

Black Cow is reinforcing its sustainability message and the issue of food waste with its first flavour innovation. Black Cow Vodka & English Stawberries uses…