Merrydown Cider has revealed plans to introduce a lighter, lower strength, lower-calorie Crisp Apple Cider, alongside the re-launch of its bestselling variant. SHS Drinks said…
Merrydown Cider has revealed plans to introduce a lighter, lower strength, lower-calorie Crisp Apple Cider, alongside the re-launch of its bestselling variant. SHS Drinks said…
Merrydown has released a 6% abv medium cider in 50cl bottles in a bid to broaden the appeal of the brand. The new bottles retail at £1.99 and will sit alongside the 7.5% abv 75cl bottles and 44cl cans in the core range. The premium bottled cider category is up 6% in value to £66 million in the off-trade impulse category in the past year…
