Often caught in the crossfire between beer and wine, how should cider be merchandised? Cider expert Jane Peyton finds out What is cider?…
Often caught in the crossfire between beer and wine, how should cider be merchandised? Cider expert Jane Peyton finds out What is cider?…
Morrisons is trialling a range of new initiatives to make its drinks aisles more accessible. The chain is trying out different ways of merchandising wine in two different branches. In Kirkstall, Leeds, wines are being ranged by style, while in St Albans, Herts, they are organised by price. BWS category director Steve Mosey told OLN both trials had seen double-digit growth, way ahead of figures…
