Bacardi announces refresh for Martini brand 

Bacardi has announced a refresh for its Martini brand, featuring a redesigned bottle, a new marketing campaign, and the launch of a new drink…

Can you still call an RTD a Porn Star Martini? Analysis

Last month, pre-mixed cocktails brand BuzzBallz announced the launch of a new flavour: the Pornstar Martini. Described as a modern classic, featuring “top quality vodka…

Martini launches AI campaign with flavour focus

Martini has announced its ‘Unbottling Martini’ visual campaign which features images created by artificial intelligence software.  The Bacardi-owned brand has shared nine images as…
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