Martell to create digital world in The Sandbox

Cognac house Martell is to link-up with the gaming platform The Sandbox to create what is calls “a new immersive experience”. Martell’s digital…

Pernod Ricard aims to revitalise cognac

Martell has refreshed its original VS expression as part of its strategy to modernise the cognac category. Martell VS Single Distillery (£27.19) is crafted from…

Martell taps Nude for Cordon Bleu cognac redesign

Martell has commissioned a new design for its iconic Cordon Bleu cognac from London agency Nude Brand Creation. The redesign is part of the house’s…