Back in the 1980s heyday of advertising there were a handful of TV channels and newspapers, limited out-of-home media spots, and no accurate viewing figures, detailed audience profi ling or attention data. The ad industry had to be incredibly creative to stand out and attract attention. Fast forward and we now have literally millions of marketing touch points, both organic and paid,…

Industry watchdog the Portman Group had updated its guidance around marketing techniques that appeal to underage drinkers, following a new report from a children’s marketing company. Kids Industries’ Marketing that appeals to under 18s report reviews marketing techniques that are used to appeal to children and teenagers outside of the alcohol industry. As part of the report, Kids Industries outlined six marketing techniques that are…

Georgian wine producer Teliani Valley has announced plans to increase its investment in the UK as it looks to grow its presence in the market. As part of the investment, which the winery confirmed is a “six-figure sum”, Teliani will be expanding its promotional and marketing operations over the next three years.  Kickstarting the activity, the producer is set to sponsor the Dartington…

Croft Sherry is to collaborate with Great British Bake-Off 2022 personality Sandro Farmhouse for its new summer campaign. With Croft looking to maximise its trading output this summer, the brand has worked with Farmhouse to create spritz-style drinks using sherry. The campaign will focus on summer drinking occasions, while striving to introduce younger drinkers to the sherry category by demonstrating the accessibility and…

As Drinks Retailing unveils the Top 100 influential people in the industry in its latest issue, we ask four experts from the worlds of brands, marketing and consumer insight what elements most easily persuade consumers to part with their hard-earned cash Tom Harvey, co-founder, YesMore marketing agency  The word “influencer” evokes images of a Gen Z social media star creating…

Croft sherry has undergone a brand refresh in a move to engage a new generation of sherry drinkers while maintaining the traditional essence of the brand. Croft, which is owned by González Byass, has updated its packaging and will be launching a marketing and communications campaign to support the refresh. After noting a “positive surge” in sherry sales during lockdown, brand owners are…

An overwhelming majority of complaints considered by the independent complaints panel in 2022 were related to alcohol marketing and its potential appeal to under-18s according to a new report from the Portman Group. 85% of complaints were reportedly linked to whether alcohol marketing or packaging was considered to appeal to under-18s, the report found. Complaints were filed against images featuring people who were, or…