Gallo Family Vineyards has extended its range of price-marked packs (PMPs) to include Pinot Grigio and Merlot. Both varieties join the brand’s Zinfandel rosé in…
Gallo Family Vineyards has extended its range of price-marked packs (PMPs) to include Pinot Grigio and Merlot. Both varieties join the brand’s Zinfandel rosé in…
Global Brands has released a pre-mixed cocktail price-marked at £1 for 25cl. There are three variants in the Flare Cocktails range – Mojito, Cosmopolitan and On The Beach. Marketing director Simon Green said: “We have identified a clear opportunity for the independent channel, where value and convenience need to be at the heart of every retailer’s offer. “Flare Cocktails represents an exciting opportunity for…
Westons Cider has introduced a price-marked pack for Stowford Press to build on volume growth of 69% in the off-trade (IRI Volume MAT to April 27, 2013). A four-pack of 50cl cans is available in the impulse section, priced at £4.49. Ian Lewis, head of marketing, said: “The continued success of Stowford Press in the off-trade sees the brand going from strength to strength and…
Pernod Ricard UK is launching a £6.99 price marked pack for its Campo Viejo Rioja brand. Nielsen figures show wines from Rioja are up 3.7% in volume and 7.2% in value in the UK off-trade (MAT to February 2, 2013). Leading brand Campo Viejo is driving the category – up 28.5% in volume and 23.9% in value – and Pernod Ricard UK believes the price-marked…
Malibu is launching a £12.99 price marked pack for its 70cl bottle of coconut-flavoured rum. It said the introduction of a price marked pack for its 35cl bottle launched last year has helped independent convenience retailers drive rate of sale while still maintaining profits. The new 70cl bottles will be available this month in wholesalers. Chris Shead, off-trade channel director for spirits at Pernod Ricard,…
Diageo has urged retailers to stock price–marked packs (PMPs) in the build-up to Christmas after 41% of the 500 convenience shoppers it inter- viewed said they want clearer pricing. Rosalind Nash, senior category development manager for RTM and convenience, said: “We know that not knowing the price of something before you buy can be a barrier to purchase. “Shoppers are already used to seeing PMPs…
