Pernod Ricard has rolled out an anti-spiking campaign under its Malibu brand. The campaign, which is aimed at convenience stores as well as festivals and…
Pernod Ricard has rolled out an anti-spiking campaign under its Malibu brand. The campaign, which is aimed at convenience stores as well as festivals and…
Malibu rum has partnered with Uber rides and Good Night Out for its #GoodVibesOnly campaign, which focuses on promoting safe nights out for university students. As well as partnering with Uber rides to provide 11,000 £10 Uber vouchers for students, the Pernod Ricard-owned brand commissioned research on student safety. It found that staying safe is a “key priority” for 73% of 18-25 year olds…
Malibu has launched its Do Whatever Tastes Good campaign, as the Pernod Ricard-owned brand invites consumers to “embrace the summer mindset”. Running throughout July, the campaign will see advertisements across social channels and video-on-demand platforms, as well digital out-of-home ads. The adverts will feature an “inclusive space, where everyone is doing what they like”. The campaign will be coupled with an in-person event, “Malibu’s…
Pernod Ricard has decided to make Malibu and Jacob’s Creek the focus of a summer marketing drive targeting 42 million consumers. The French drinks giant’s portfolio includes the likes of Jameson, Absolut, Chivas Regal and Campo Viejo, but it believes Malibu and Jacob’s Creek have the greatest “affinity with summer”. It has teamed up with Asos, Look magazine, Nails Inc and Toni and Guy to…
Malibu is launching a £12.99 price marked pack for its 70cl bottle of coconut-flavoured rum. It said the introduction of a price marked pack for its 35cl bottle launched last year has helped independent convenience retailers drive rate of sale while still maintaining profits. The new 70cl bottles will be available this month in wholesalers. Chris Shead, off-trade channel director for spirits at Pernod Ricard,…
Pernod Ricard has given coconut-flavoured rum Malibu a facelift including a new logo, bottle shape and type font. It hopes the redesign gives the brand a more “distinctive, modern feel” that “emphasises the unique Malibu brand personality” and appeals to a wider consumer base. The new bottle is “more slender with high shoulders and the logo evokes the free and easy spirit of Malibu”. The…
Pernod Ricard UK has fused Carribean Malibu rum with Mexican Olmeca tequila to create Malibu Red. The launch of the drink is spear- headed by R&B star and newly appointed Malibu Red creative director Ne-Yo, who will play a key role in the drink’s marketing campaign. PRUK said Malibu Red will allow retailers to tap into the growing appeal of mixable speci- ality spirits, suited…
DJ Bernhard and MC Wonderful are returning to TV screens this summer to promote Malibu rum in a new series of adverts. The colourful characters invite consumers to “celebrate the sunset” and are joined by a new friend called Lady Sunshine to promote the coconut rum. The narrative follows Lady Sunshine as she weaves her way through Caribbean streets, inviting people she encounters to step…
